With the emergence of new media, a need has arisen for marketing that enables businesses to stand out from the crowd. Past media standards of outbound marketing get lost in the noise of numerous competitors, and without a shift in tactics, businesses can disappear from the public radar completely. Learn about the latest trend that has had widespread success in a broad range of markets, inbound marketing. Inbound provides value to consumers who are already actively searching for information about a product, rather than having the consumer ignore more traditional advertising.